I worked with founder Helen of Isle of Man Salt Co. to create a logo and the packaging design for her new comapny, starting with her hand-harvested sea salt from the pristine Marine Nature Reserve waters of the Isle of Man. The flexible minimal logo system works across her social media and on her different forms of packaging, from rectangular tasting tins to large glass jars. The Queenie shell illustration, often treated in gold foil, is the perfect little nod to this unique place in the British Isles.
Helen has since expanded her range to include a salted caramel sauce and rosemary sea salt, and I developed the packaging design across the whole range in a cool, earthy colour palette with illustrative details.
